Fayetteville State University Alumna and Raeford Business Owner to be Featured on ‘Good Morning America’

D’Shawn Russell is owner and CEO of the Raeford, N.C.-based company.

A Fayetteville State University (FSU) alumna will be in the national spotlight when her business, Southern Elegance Candle Company, is featured on Good Morning America’s “Deals and Steals” in television markets in California on Saturday, September 12. The segment will air around the rest of the country on WTVD Channel 11 on September 13 at 1:30 p.m.

D’Shawn Russell is owner and CEO of the Raeford, N.C.-based company. She was informed by the show’s producers that she needs to begin the process of increasing her inventory, because when the segments air, she likely will be bombarded with orders. She and her staff are busy fulfilling an order of 10,000 candles for the nationally televised morning show that is known for its support of small and large businesses.

Russell currently operates out of 4,000-square-foot warehouse. She plans to move to a 15,000-square-foot facility in Raeford next year. She has 13 employees, with more hires expected in the coming months.

Russell earned her Bachelor of Science degree in Education with a Concentration in Mathematics from FSU in 1994, and then went on to receive her Master’s in Education from National Louis University and her EdS (educational leadership) credentials from Cambridge College. During her long career, she had taught math on the elementary, middle and high school levels.

About Fayetteville State University

Fayetteville State University is a constituent institution of The University of North Carolina System and the second-oldest institution of higher education in the state, having been founded in 1867. FSU is a historically black university offering degrees at the baccalaureate, master’s, and doctoral levels. With more than 6,700 students, Fayetteville State University is among the most diverse institutions in the nation. To learn more about Fayetteville State University, visit www.uncfsu.edu.